THE TAGLINE LOCALIZATION SYSTEM™
You can mean what you say…or they’ll wonder what you say means. Companies who successfully enter international or multicultural markets recognize that meaning, literally, turns on a word.
Certain names, phrases and terms change meaning based on linguistic and cultural context. To avoid embarrassing, brand-damaging mistakes, businesses partner with Choice Translating to localize their slogans, catchphrases, taglines, ad copy and positioning statements before they enter foreign markets.
Our team of professional linguists, located in target countries, carefully analyzes and researches clients’ key words and ideas to ensure successful communication in international markets. They get to know each client’s products, including core value propositions, unique selling points, features and benefits.
Choice Translating provides each client with a customized, comprehensive final report in which the linguists describe the target-specific metaphors and terms that they used to convey the meaning. Their carefully crafted linguistic solution delivers the message to the target audience in the target language…on the mark and on the money.
For additional information on how we can help you successfully communicate in the global marketplace, contact us at 1.888.721.2077 or moreinfo@choicetranslating.com.