THE GLOBAL BRAND EVALUATION™
In a global economy, brand equity is key. Brand compromise or brand confusion is a sure path to lost market share and declining profits.
Choice Translating’s team of international linguists routinely helps multinational corporations choose the right names for their products or services before they are introduced into foreign markets. Our target country-based linguistic teams are knowledgeable about local trends, slang and products that could impact the reception and success of clients’ products or services. They provide in-depth analyses to identify brand or company names that may be problematic in other markets.
Our multilingual project managers work closely with our linguists to ensure projects are clearly defined, on time and on budget.
This on-the-ground expertise – coupled with our custom-designed, Web-based application tools - enables us to quickly and thoroughly identify and prevent potentially negative connotations, product or brand associations, and historically or culturally significant issues.
Once this research and testing is complete, the client receives a customized final report that:
- documents our analytical processes,
- quantifies the results, and
- gives concise, practical and reliable assessments that help clients create strong brand identities throughout international markets.
For additional information on how we can help you successfully communicate in the global marketplace, contact us at 1.888.721.2077 or moreinfo@choicetranslating.com.