Services

Global Brand EvaluationTM

Global Brand EvaluationTM identifies viable global name and logo candidates from semi-final lists through rigorous in-country analysis.

IdentityFilterTM

IdentityFilterTM quickly removes verbal and visual candidates with blatant negative connotations from early stage lists of up to 75 candidates generated by your creative team.

SayItWriteTM

SayItWriteTM delivers sound file recordings of how name candidates will be pronounced in the intended target markets, along with phonetic spellings of name candidates in Roman and non-Roman alphabets.

Advertising LocalizerTM

Advertising LocalizerTM recreates advertising copy in other languages to enhance brand equity in specific markets.

Tagline LocalizerTM

Tagline LocalizerTM recreates taglines in other languages to enhance brand equity in specific markets.

NameCastingTM

NameCastingTM enhances your ability to create names with similar associations in multiple markets.

NamingCatalystTM

NamingCatalystTM develops foreign language name candidates as a catalyst for your creative team.
 
Also known as international brand analysis, linguistic analysis, and name validation, our customized process and support leverage the experience of trained professional linguists in more than 80 countries.

Our Clients

Levine Museum of New South
Selmarq

International Student Advantage

Translating academic transcripts for students and helping advisors increase enrollment and retention.

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" When I first met Michelle Menard, president of Choice Translating, our company had just finished producing a corporate capabilities brochure for a division of Danaher ..."

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